Louis Vuitton and Lamborghini partner together on a new iconic collaboration. This hypothetical project showcases the campaign, and displays activations using 3D renders and mock-ups.
Two brands, similar in terms of their rich history and class, at the top of their fields. It was essential to maintain each brand's exclusivity and combine the two styles to multiply luxury qualities and stature.
Special Edition Car - Countach LPI 800-4
Louis Vuitton are masters of their own brand and creating transferable assets that ooze prestige no matter the application. When it came to deciding on a canvas, the Countach LPI 800-4 stood out from the rest. A model that's built on heritage- based on the original Countach from 1971 changed the way luxury is perceived and set the standard of exotic cars for its era.
Lamborghini livery designed in Photoshop. Renders created in Cinema 4D.
The collection needed to fit Louis Vuitton's classic portfolio whilst also standing out by conveying Lamborghini's unique characteristics. The stripe is seen as an iconic visual within the automotive industry and is introduced as a key element in the Louis Vuitton x Lamborghini collection.
Photography of items from the collection.