Formula 1 is one of the greatest racing spectacles in the world, boasting tens of millions of viewers for each event.
New to the 2021 season, all podium backdrops became LED creating the opportunity to introduce editorial content into the most prestigious ceremonies in Motorsport.
I was tasked with creating the content to be used at each event. Whilst remaining on-brand, I was given complete creative freedom with the project.
Following the success of the LED backdrops, we decided to create a new set of animations for the second half of the season. Bringing something new to the viewers and enhancing the broadcast further.